internet marketer

internet marketer

The numbers are in and it’s official. Starting from an estimated base of 890 million internet users in 2021, the World Bank Group estimates that the number of online users will grow to 1.4 billion by the year 2022, representing 54% of the world’s population.






This huge growth in internet users will have huge implications for marketing strategy, business development, and online market penetration over the next 5 years. Learn more about this story at our sister publication Market Watch: Financial News 2022 .

Where Will Marketers be Working?

Marketers who have a good understanding of social media platforms, search engine optimization, and internet marketing can expect to be hired into a wide variety of roles across multiple industries. Businesses need digital marketers to build, grow, and nurture their online presence. They’ll also need online marketers who are experts in content creation or have proven track records with conversion rate optimization (CRO). Those who understand digital marketing will find numerous job opportunities no matter where they choose to work. Digital marketing jobs are available at agencies, at companies with brick-and-mortar locations that want to increase web traffic, and for businesses that want to partner with agencies for specific projects or campaigns.

 With digital marketing opportunities available in a variety of areas, it’s helpful to look at some examples of how digital marketers are working. A social media marketer could work for a brand or agency and focus on expanding a business’s followers on various platforms. They might also manage projects that include influencer marketing campaigns, particularly when collaborating with content creators who can produce video or text ads. If a company has physical locations and wants to attract more web traffic through SEO, an online marketer may focus on building quality backlinks for those pages or doing outreach to influencers to boost content creation about their products and services. Any online marketer will have a strong understanding of analytics so they can determine what types of campaigns are most effective for reaching target audiences and increasing conversions.

What Skills Will Marketers Need?

This past year, social media was once again named as one of PwC’s top three strategic priorities for marketers. Online interaction has proven to be critical for brands looking to reach new customers and expand their global footprint. As our connectedness becomes more ingrained in our everyday life, social media will continue to play a key role in developing marketing strategies around content and community management, creative development, digital advertising, paid promotions and native advertising. What does that mean? The digital world is growing in importance every day with market watchers predicting that internet-connected devices could account for 90% of all consumer traffic by 2020.

 From identifying trends and connecting with new audiences to developing creative platforms and delivering real-time insights, today’s marketers need more than a good command of tools like Photoshop and Excel. They also require a broad understanding of technology, design and creativity as well as business acumen. As that continues to grow, so will opportunities for digital marketers who can help bring together data, research and digital expertise to drive strategic thinking around how brands will make use of social media in their marketing strategies.

Who Are the Marketers Of The Future?

Those of us who make a living online are certainly familiar with content marketing and SEO. Social media will play an important role in our future as well. Currently, social media marketing is more like traditional marketing than anything else; marketers create content, promote it on their profiles and hope for massive reach. In 2022, we'll see a shift away from these paid tactics. Instead, companies will look to social media users themselves to engage customers on their behalf—and they’ll reward those customers who do with credit or loyalty points at that company’s stores. We’re already seeing companies testing out new ways to reward customers by liking their FacebookFacebook pages and doing other small things.

 Traditional marketing is on its way out, and with that it’s important to ask yourself how your business will adjust. As marketers, we can be nervous about letting go of what we know and moving toward a new model. However, if you can embrace these changes as an opportunity for growth rather than a threat to your company’s livelihood, you'll be able to reap rewards in ways you never thought possible. If nothing else, remember that competition will become increasingly fierce as more brands shift their focus online.

How To Become A Marketing Professional in 2022?

To become a marketing professional in 2022, you'll have to first graduate from college. To do that, you'll need to get good grades and score well on any standardized tests. In addition to your schooling, you'll also need experience in at least one area of marketing; it could be as simple as an internship. Once all of that is completed, you'll then need to get your foot in a door by networking with current marketers and decision makers. If they like what they see, they will more than likely offer you an entry-level position.

 You'll want to network as much as possible during and after your education, so that when you graduate, you'll have a great resume filled with both schooling and experience. If you really want to stand out above other applicants, create a website where you can showcase any work that you've done, in addition to information about yourself. Doing something like that will make it easier for people to find and contact you. You could also try using social media sites like Facebook or Twitter to network; just remember not to spam anyone or get into an argument on social media – no one likes those types of things.

If none of these are working for you, don't be afraid to ask friends and family if they know someone who could help get your foot in the door at a marketing company.

 Once you do land a position in a marketing department, you'll want to focus on learning as much as possible. You can join social media groups and attend events that are related to your position to make sure that you learn everything there is to know about it. Ask questions, take notes and make sure that no one judges you for being new. A lot of people started out fresh out of college at entry-level positions, so don't be shy about sharing your enthusiasm.