What is the purpose of Google my business?
Google my business (also known as Google places) is an online tool that allows you to control the way your business appears in search results and also offers other marketing and analytical tools. This can be done through your Google+ account. The first step to setting up Google my business is by creating a Google+ account if you do not already have one, then logging into your account on the top right of the screen click on the red + symbol, and then scroll down until you see Google My Business and click on it.
Should I set up a Google My Business page?
Google My Business is a free service that lets businesses interact with customers on mobile, through maps, and social media sites. So, should you set up a GMB page for your company? If you want to increase your visibility in maps search results and boost engagement with potential customers on social media sites like Facebook and Twitter, setting up a GMB page could be helpful. Whether or not it's right for you depends on your particular situation.
To set up a GMB page, log in to your Google account. If you don't have an account, you can create one for free. You’ll then see a screen that shows your location and allows you to add photos of your place of business or products. To start interacting with customers on maps, fill out any information missing from your profile.
What should I include in my profile?
Having a Google My Business account allows you to connect with potential customers, show what your business offers, and tells people where they can find you. It's easy to set up and can be done in just a few minutes.
Create a professional photo for your profile and fill out all fields that are applicable to your industry or type of company so people will know who you are and what you offer when they look for you online. Your name, address, phone number, email address and website will all help inform visitors to your page about what you have to offer.
After you've included all of your relevant information, it's time to consider how to set up your page. You'll have a personal page for your business, which should include information about what you do, where you're located and any contact details that people need to reach you. As a local company, there are also some additional features that will allow people searching in their area to find your business more easily. Once that's done, you can share links on social media and other platforms with pride because now everyone can find out more about what your company has to offer!
How can I optimise this page for search engines?
Google uses sites such as their maps and user reviews to rank a businesses, so including them on your page will increase your ranking. If you have an existing webpage with contact information, linking it to your Google my business page will also allow people looking for your company to find more information. Finally, even if you don't have photos on hand take some new ones! This can be a quick way to showcase what your company does and attract visitors who would like what you do.
While these are all ways to optimise your page for search engines, there are other steps you can take to ensure that your page has what customers and potential clients need. Including a list of your company's services and prices on Google maps will allow people looking for your product or service to learn more about what you offer before contacting you. You should also include hours, contact information, and any other information relevant to customers who may wish to find your company in order to generate more traffic to your website. Some companies may also have an additional webpage focused on each individual service that they provide. This allows them greater control over what information they display while allowing users an easier way to find exactly what they're looking for.
Where do I find the data/trends/tools to monitor performance?
If you have a ____ _____ _______, you can sign in and view your Google My Business Dashboard. The dashboard includes: ***Do I have a Dashboard?***, ***What's trending for me***, and ***Google Local Trends***. This can help inform you about your performance as well as track what topics are trending among businesses in your industry.
How can I improve visibility without directly targeting keywords on social media platforms?
When it comes to managing your profile on a social media platform, you may be asking yourself how you can increase visibility without targeting specific keywords. These are two possible methods that will help you stand out while improving the chances of your content reaching those who might be interested in what you have to offer.
The first way is to optimize posts by adding a variety of relevant keywords which will make it easier for people searching on various social media platforms to find your content.
The second method is by using tags as a means to improve visibility and reach. Tags are often overlooked, but they can be an effective way to expand your reach on social media platforms. Tags enable users to easily connect with one another and you may find that content related to your industry which has little or nothing to do with what you are offering may actually be very relevant for your own purposes. Tags should never be seen as a last resort when it comes to social media marketing but rather part of an overall strategy designed to expand your reach in ways that keyword targeting might not allow you to do.
